I get lots of angry feedback from many fellow chiropractors about my “low fees” and practice style. You see, my fees range from $79 a month for an individual to $149 for an entire family for regular chiropractic care, Find out more at www.lobaczchiropractic.com. It seems they deem my fee and practice structure as less than “professional”, insisting that your experience at the chiropractic office should be virtually the same as that in your MD’s office. One replied on a Facebook forum about a blog post titled The Membership Practice: Walmart and Unlimited Chiropractic Care. asking if one would go to Walmart to consult with a heart surgeon. Crazy.

Truth is you would NOT go to Walmart to consult with a heart surgeon. Face it. You’re probably not going to buy an expensive business suit or cocktail dress there either. Nor would you seek out a heart surgeon there. However, millions of people around the country (indeed, the World) shop at Walmart EVERY week for home essentials like non-perishables, etc. Studies have shown that even wealthy Americans shop at Walmart every week for consumable household goods like detergent, toothpaste, soap, deodorant, etc.

Many of my detractors will ask “What is a chiropractic adjustment worth? My reply is simple, maybe even a little simplistic. “A good chiropractic adjustment that does what a chiropractic adjustment should do is PRICELESS!” OK. OK. What SHOULD a good chiropractic adjustment do? A good chiropractic adjustment helps improve communication between your brain and body enabling you to live a better life, make better decisions and simply be a better you EVERY day of your life! So, how would I value that? I’d say “If you include chiropractic into your lifestyle for the next 40 years (and get more out of your life) at my current rate of $89 a month, it would be valued at about $43,000!

And, I’d be glad to let you pay me the Net Present Value of $43,000 today for lifetime care if you’d like. But, really. Who’s going to do that? Right. Probably nobody. And, I really don’t want you to pay me up front. I’d rather you pay me a little bit every month so you can appreciate your investment in your health and your life.

You see, crazy chiropractors like me admit from Day One that you should be checked regularly from now on by your chiropractor. We also admit that while a chiropractic problem CAN lead to a Medical problem, it doesn’t need to. We know (and want YOU to know) that your body and life will work better without pressure on your nervous system cause by a slightly misaligned vertebra. By making it affordable (even CHEAP) we help folks find a way to include regular chiropractic care as part of their health and life maintenance plan. Hey. Think about your car. What’s cheaper, maintenance or repair? My point, exactly.

So the next time someone tells you the chiropractor wants you to come for the rest of your life, tell them you understand why! And, tell them you know where they can find one that will make that affordable and easy for them to do.

I know hundreds of chiropractors around the country that offer Chiropractic Membership Plans. A list is being populated at www.affordablechiros.co, and there may be one in your area soon, if there’s not one there now!